Ok, so these are the first ones in which a royal has posed specifically for it to become a gif but still, it's not exactly groundbreaking.
The whole point of these gifs is to promote Guillemot, which is a short film that has been funded by The Royal Foundation. Prince Harry, who of course is a patron, was in Nottingham yesterday for the film's premiere.
I have to be honest, I don't really get the whole thing. It probably is because I'm on tumblr and see gifs every single day but I feel like they're trying really hard to come across as, dare I say it, "hip" and it's just not working for me. Maybe if the gifs were more interesting and well, better, then I could get on board but I can't say that I'm itching to see the film because of them.
What do you think? Are they trying to hard or do you think it's a clever way of bringing attention to the film?